Privacy Policy
Last Updated: May 14, 2026
Way Scarff Ford takes your privacy seriously and is committed to safeguarding your privacy online. Because we gather certain types of information from visitors to our website, we have developed this Privacy Policy to help you understand how that information is collected, used, and protected.
Guiding Principles
Way Scarff Ford respects the privacy of individuals who visit our website, contact us by email, or interact with any online features or services we provide.
Our privacy practices are guided by the following principles:
- We maintain a strict no-spam policy.
- We collect information primarily to improve your experience and provide relevant services and information.
- We make reasonable efforts to avoid collecting excessive or unnecessary data.
- We use reasonable physical, electronic, and managerial safeguards to protect your information.
- We do not sell your personal information to third parties.
- We only share information when necessary to provide requested services or as otherwise described in this policy.
Non-Personally Identifiable Information
When you visit our website, we may collect certain non-personally identifiable information automatically, including browser type and version, device information, IP address, internet service provider, referring or exit pages, search engine information, and website usage behavior.
This information helps us improve website functionality, diagnose technical issues, analyze website traffic and trends, and tailor the website experience to visitor interests. This information is generally collected in aggregate form and is not associated with a specific individual unless voluntarily provided by the user.
Information You Voluntarily Provide
If you submit information through our website — such as completing a contact form, requesting vehicle information, scheduling service, applying for financing, or subscribing to communications — we may collect personal information including your name, email address, phone number, mailing address, ZIP or postal code, vehicle preferences, and financing or credit-related information.
This information may be used to respond to inquiries, provide requested services, send service reminders or promotional communications, personalize your experience, and improve our services and marketing efforts.
You may opt out of future marketing communications at any time.
Information Collected from Other Sources
To better understand and serve our customers, Way Scarff Ford may receive information from third-party sources, including advertising, analytics, or credit-related providers. Any such information will be handled in accordance with this Privacy Policy and applicable law.
Disclosure of Personal Information
Way Scarff Ford does not sell, rent, or trade personal information to unrelated third parties.
We may share information in the following circumstances:
Business Partners
We may work with trusted partners and service providers to help operate certain website functions or services. Information submitted through these services may be accessible to both Way Scarff Ford and the applicable partner solely for the purpose of providing the requested service.
Service Providers & Agents
We may use third-party vendors to assist with website hosting, marketing and email communications, promotions and advertising, analytics, financing and credit applications, and customer relationship management. These providers may only use information as necessary to perform services on our behalf.
Business Transfers
If Way Scarff Ford undergoes a merger, acquisition, asset sale, or other business transition, customer information may be transferred as part of that transaction.
Legal Compliance & Safety
We may disclose personal information when required by law or when we believe disclosure is necessary to comply with legal obligations, protect our rights or property, protect website users or the public, or prevent fraud or security issues.
Cookies & Tracking Technologies
Our website may use cookies and similar technologies to improve your browsing experience. Cookies may help us remember preferences or settings, analyze website usage, personalize content and advertising, and improve website performance.
Most browsers allow you to disable cookies through browser settings; however, some website functionality may be affected if cookies are disabled.
External Links
Our website may contain links to third-party websites. Way Scarff Ford is not responsible for the privacy practices or content of external sites. We encourage users to review the privacy policies of any third-party websites they visit.
Data Security
We use commercially reasonable safeguards designed to protect the personal information submitted through our website. While we take security seriously, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.
Public Forums
If our website offers chat rooms, message boards, forums, or similar public areas, please understand that any information shared in those areas may become public information. Use caution when sharing personal information publicly online.
Browser “Do Not Track” Signals
Some browsers include a “Do Not Track” feature that signals websites not to track browsing activity. Because there is currently no universal standard for responding to these signals, our website may not respond to Do Not Track requests.
Your Choices & Opt-Out Rights
You may opt out of receiving marketing communications from Way Scarff Ford at any time by clicking the unsubscribe link in marketing emails, contacting us directly, or adjusting browser cookie settings where applicable.
Please note that we may still send transactional or service-related communications related to appointments, purchases, financing, or other requested services.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us.